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Vicolungo The Style Outlets, Italy /// credit: NEINVER

NEINVER Announces Record Month-On-Month Growth Across Its Portfolio In 2023, With Brand Sales Reaching 1.48 Billion Euros

NEINVER has announced a strong operating performance in 2023, with total brand sales reaching 1.48 billion euros across its entire portfolio, an 11% y-o-y increase and record-breaking monthly growth. The centers operated by the company across six European countries welcomed a total of nearly 68 million visitors over the course of the year, up 8.5% compared to 2022.

Artur Czuba, Associate Director, Investment at Avison Young

Retail parks sector in Poland – current opportunities

Over the last few years, retail parks in Poland were mostly developed in smaller formats, around 5,000 s m, either adding to the existing retail landscape or introducing modern retail amenities to smaller towns as their first such facilities. Now, there’s a noticeable shift towards larger developments, with 32 bigger retail parks (GLA > 5,000 sq m.) either being built or expanded, including six that exceed 20,000 sq m.

credit: Rioja Estates

HOW THE OUTLET DEVELOPMENT PROCESS HAS CHANGED OVER THE PAST 20 YEARS

Giles Membrey, Managing Director of Rioja Estates, takes us on a journey through 20 years of the outlet industry – from site identification, planning, construction, leading to exit funding and marketing. Much has changed, but the basic principles have remained the same.

credit: 21Media

“We change names into places, places into destinations, and destinations into brands”

Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.

Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

credit: Ken Gunn Consulting

EUROPEAN OUTLET RANKING 2023/24: STRONG GROWTH THROUGH EMPOWERED ASSET MANAGEMENT

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

credit: HASLINGER RETAIL REAL ESTATE CONSULTING

GENERAL RULES DO NOT APPLY ANY LONGER TO THE RETAIL REAL ESTATE INDUSTRY

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.

credit: MAGDUS

“OPTIMIZATION AND RENEWAL ARE THE KEY STRATEGIES FOR ALL OUTLET PLAYERS”

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

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