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Retail is and always will be about four things – recruitment, transaction, fulfillment, and retention. The interesting thing is that transaction and fulfilment are increasingly migrating to the online sector. “Even though I am generalizing, and I suppose I am being slightly provocative, it seems that brands will increasingly occupy physical space for the purpose of recruiting and retaining customers,” states Ibrahim Ibrahim, Managing Director of Portland Design.

In order for retailers and retail property operators to inspire and retain customers in the long term, it is essential that they rethink their spaces and develop innovative concepts, according to HBB. Such new approaches include the redefinition of multi-sensory shopping experiences and strategies to enhance the customer experience.

Retailers who can always find answers to consumer needs will survive. Here are some great examples of retailers that are already (re-)thinking floor space and stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.

A good ten years after its opening, Skyline Plaza in Frankfurt am Main, which is jointly owned by Allianz and ECE, is receiving more than 35 million euros for an extensive modernization program. With new tenants and concepts, a revised design and numerous additional offers and services, it is being comprehensively prepared for the future.

Utopian Hours, taking place 18-20 October in Turin, Italy, is a three-day international event organized by urban knowledge agency Stratosferica, showcasing and discussing new concepts and inviting guests and audiences to suggest a new way of conceiving human evolution. Starting from the first edition in 2017, the festival aims to give for the eighth time a voice to the people behind these changes: City makers, activists, architects, and innovators share their experiences and stimulate new visions for the future and concepts of cities. ACROSS spoke to Daniele Vaccai, Project Developer at Stratosferica, about the festival, its program, and speakers.

Evolutionary development to secure the location: Dreieich Nordpark, located around ten kilometers south of Frankfurt am Main and a central supply location for the residents of Dreieich and the Offenbach district, has been extensively modernized – and a number of new tenants have also been added to the location’s offering.

VIA Outlets has initiated a development project to expand the sales area of its Landquart Fashion Outlet in the Greater Zurich Region by around a quarter, as premium retail brands follow European consumers and shift their focus from full-price retail on the high street to the outlet center format in search of greater value and volumes.

No other European country has more mega shopping centers than Spain. Of the total 640 shopping centers in Spain, 74 have a leasable area of 50,000 sq m or more. The total leasable area of Spanish mega centers amounts to approximately 4.1 million sq m. Germany, on the other hand, currently has “only” 48 such mega centers but boasts a larger number of mid-sized shopping centers between 30,000 and 50,000 sq m.

ROS Retail Outlet Shopping has created its first AI-generated campaign that will be used across its entire portfolio in seven European countries this autumn, becoming a pioneer and the first operator in the retail real estate industry to apply this technology in a campaign.

The General Store, an Australian consulting agency, presented the 50 coolest stores in the world at the World Retail Congress in Paris. According to the consulting agency, the so-called coolness factor is of great importance at the moment: in addition to design, service, and impressive experiences, creativity, cult status, and commercial viability were decisive factors in the evaluation.

Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple global crises and the loss of purchasing power caused uncertainty, which led to concerns and a change in consumer behavior.

Marketing is under pressure: While customer behavior is constantly changing, new channels are continually being added, and budgets tend to shrink, marketing managers need to be more innovative than ever. Diamonds are created under pressure, but pressure also causes errors. Across brought together two European marketing experts, Sebastian Guth (Managing Director of 21Media) and Charlotte Andersen (Marketing Director at Rødovre Centrum), to discuss the role of marketing, error culture, shrinking budgets, and working with landlords.

At the end of July, Austria’s market-leading shopping center operator SES and Vinzenz Gruppe Service, an expert in health parks, signed a partnership agreement to jointly develop long-term health centers at selected SES shopping locations and thus strengthen regional healthcare provision in the long term.

The investment group DRFG’s portfolio is expanding with an important addition: the acquisition of one of the largest privately-owned real estate development platforms in Central Europe, TriGranit.