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The concept of what constitutes a good “brand” is not always clear in a retail context, let alone within the shopping center world. It is tempting, and indeed quite common, simply to refer to a brand by name – the world’s great brands such as Apple, Coca-Cola, Louis Vuitton etc. are instantly recognized by name. But what’s in a name and what makes a great brand?

These days, there has been a large debate about the crises of the bricks-and-mortar trade and the threat from e-commerce.

New projects always involve necessary preparations: We investigate which cities might make sense for us and our customers, look at purchasing power, traffic, development, and infrastructure plans for each region, etc., and define the most appropriate place for a potential retail or logistics property on the basis of the parameters analyzed.

The physical store no longer holds a virtual monopoly on retail transactions. Consumers can now shop anytime, anywhere, and are not bound by opening hours or physical proximity.

A critical evaluation of the centers which have been added to the European market in recent years prompts the following sobering conclusions: Professionalism in design, construction and operation has generally reached a very high level.

As the retail and shopping center climate continues to heat up across Europe and ongoing investment strongly suggests that the future looks promising, it is vital that we remain clear on what it is that really drives our market: the people within it.