The formal handover took place in the presence of SPAR Real Estate Director Marcus Wild and the Mayor of Lienz, Elisabeth Blanik, when together with the investment partners Kronberg International and the Styrian Medical Association, SES CEO Christoph Andexlinger handed over the symbolic key to the hotel’s present operator, harry’s home founder and CEO Harald Ultsch. During the construction, SES focused strongly on sustainable real estate development. Two thirds of the construction services were executed by regional companies in East Tyrol.
It is the first hotel project realised by SES Spar European Shopping Centers as the project developer and 50 percent investor, together with the investment partners Kronberg International and the Styrian Medical Association. More than 17 million euros have been invested in the project in Lienz town centre, creating a modern hotel for business travellers and holidaymakers with an area of around 1,900 sq m that now stands at the crossroads of the B100 and Andreas-Hofer-Straße.
“With SES in the SPAR Group we have cumulative expertise in real estate development, construction and the operation of shopping malls – in six countries in Europe, Marcus Wild, SPAR Real Estate Director. “It was very clear that we should use this expertise for a hotel project, which was simply the logical next step. So together with our investment partners, we invested in the Group’s first hotel project in the sunny town of Lienz, and with harry’s home we selected a top-class partner as the operator. We are delighted to be officially handing over the project today.”
“SES creates vibrant spaces with the greatest relevance to customers – this is the guiding principle that we have lived up to for our shopping destinations, and it applies equally to SES’s first hotel project here in Lienz: here too people will feel at ease and find everything they need to make their visit a real experience, adds Christoph Andexlinger, CEO SES Spar European Shopping Centers. “SES has also successfully put sustainability into practice – in the construction and operation, by concentrating on conserving resources with the materials used, and by selecting regional companies as suppliers.
The soft opening took place back in February with the presentation of specimen rooms. The hotel has been in operation since the beginning of May, and now the official opening ceremony on June 21 has followed with around 100 invited guests.
The modern harry’s home Lienz in East Tyrol welcomes business travellers and holidaymakers all year round. The hotel is the 15th location for the Tyrol hotel group founded by Harald Ultsch, providing 85 rooms with upscale furnishings, 170 beds and 42 parking spaces. Two thirds of the rooms have a balcony or terrace. And from the top floor guests can also enjoy a wonderful view of the Lienz Dolomites. “harry’s home meets the requirements of a very broad target group: businesspeople, families, holidaymakers, sports groups and many more. We are looking forward to welcoming guests in the ‘second capital of Tyrol’ from 2024,” said Harald Ultsch, CEO of harry’s home.
