Located on a boulevard frequented by 120,000 people daily, the 596-meter store at Na Příkopě 9 showcases the brand’s new and popular lifestyle footwear collections and features dedicated Skechers Performance focal walls, apparel and accessory sections, and products for every age and activity, including fashion, sport, casual, work and children’s styles. Illuminated by natural and LED lighting designed with renewable EU-manufactured biopolymer materials, the mid-century modern space features a large video wall and sleek wraparound lightbox column positioned above a custom feature table, with a modern light fixture integrated above.
“Skechers has universally become the brand that consumers look to for style, comfort and value, everywhere they live or travel,” said Michael Greenberg, president of Skechers. “We have had great success expanding our business across Europe, most recently increasing our third quarter 2024 EMEA sales by 30 percent over last year—and see our growing consumer presence in the Czech Republic as an opportunity to build on our strong momentum in the region.”
“Skechers retail destinations are paramount to connecting our signature styles and comfort technologies with millions of consumers. They offer living galleries of our diverse product offering, and it’s a visceral experience to walk in, hold and try on styles for every age,” added Petar Dulić, general manager of Skechers CEE, Kft. “With this central retail store between Old Town and New Town Prague, we offer more accessibility and convenience than ever to locals and tourists.”
From fashion styles to lifestyle product and performance shoes for sport enthusiasts, Skechers’ offering at the new location is enhanced with the Company’s signature comfort innovations.
With the new concept store, Skechers now has eight locations throughout the Czech Republic.
