We started 2024 with many uncertainties, and when we look back, hardly anyone wanted to commit to anything concrete. Yet, despite that, the industry clearly closed the year in a better position. With the many uncertainties we faced and those that still continue to affect us, the importance of new trends and opportunities has also crystallized. To record some of the most important changes, we invited top industry experts from all around Europe to share their insights and outlook on the year ahead of us. The result is an extensive collection of expert opinions that address the current and future challenges and opportunities in the industry.