Integrity and connection are not only embodied by the architecture of the trade fair stand. The latest innovations for all branches of the retail industry and much more are also on the agenda.
Exhibition stand as a stage
Ground-breaking for the stationary retail and the worlds of experience of the future, umdasch’s Store Makers show countless possibilities of how retailers can successfully present themselves in the future at EuroShop 2020. It’s no secret that staging is not only a matter of choice, but has become an obligation. But umdasch thinks one step ahead and puts it in the center of their exhibition stand: architecturally accentuated and cosmopolitan, holistically unified and yet structured. The stand design was created by the Swiss architects DOBAS.
Even from the outside, visitors get a first glimpse of the stand through semi-transparent wooden slats. Its radial floor plan stands for the comprehensive solution provider umdasch and leads the guests to the exhibition area via a generously designed entrance area. In a circular tour, the visitors discover the success components of future retail. Finally, a roof consisting of around ten kilometres of tensioned ropes embodies the networking of the Store Makers’ product range, which leads to successful solutions at the point of sale. The network closes as a symbol of the cycle and represents a place of return: for customers who become part of a brand – and thus make the stationary stores what they should be: successful stores.
Innovation and staging: The umdasch world of experience
Different target groups require a personal and individual approach. In the umdasch world of experience, the company shows how to create a special brand experience in this area of contradiction. Exciting possibilities and inspirations in the areas of food, lifestyle and premium retail are arranged around the centre of the stand, an urban designed bar. During their tour of the stand, visitors experience a wide variety of innovative solutions and exciting impulses on how retail spaces can be made fit for the future. Also on the stage are new developments for more sustainability at the point of sale, such as the “Liquid Dispenser” refilling station. The “Urban Lifestyle” theme world will inspire visitors with integrated digital technology, including Lift & Learn sensor technology and out-of-shelf management. Flexible pop-up solutions such as the new Fold-up system and the mobile Retail Cart show how the point-of-sale reaches the customer.
Experience stands for “experiencing”, which is by no means overlooked at this year’s umdasch EuroShop presentation. Whether through virtual reality store tours or interaction at the Lifestyle Experience Wall, through the touch & feel of luxurious materials or exciting insights into shipping boxes. Experience and inspiration for all senses is guaranteed.
