This move to outlet centres is for HMSHost the next strategic step beyond its operations at airports and railway stations. With 46,700 sq m Designer Outlet Roermond is the biggest outlet in Northern Europe and thanks to visitors from the surrounding countries Germany and Belgium, also the most successful designer outlet centre in the Netherlands.
After the opening of the first Starbucks store in February, HMSHost opened a second Starbucks store and five other food and beverage concepts at Designer Outlet Roermond.
The Starbucks stores offer guests the opportunity to enjoy a premium espresso drink, during a busy day of shopping, in a unique environment.
Kamps Backstube doesn’t serve only delicious freshly-baked goods including traditional German pretzel products, but also a wide range of freshly prepared cold and hot snack choices.
The third concept is Burger Federation, an HMSHost proprietary concept. Its responds to the customer’s growing demand of high quality meat, serving both locally and internationally inspired burgers made from local and sustainable ingredients.
Besides guests will be welcomed at Doner Kebab & Pommes Frites, Entré Bakery Café and Sausage Company.
Later this year a seventh concept will be added: German Kitchen by Käfer. This German food and beverage concept offers a varied selection of fresh grilled sausages from Bayern and other typical German specialties as bread, wine, beer, soup and sandwiches. Käfer was founded in 1930 in München and serves over 220.000 guests worldwide.
Walter Seib, CEO of HMSHost International: “We are proud of our close partnership with McArthurGlen. With the renewed Designer Outlet Roermond, the wide offer of food and beverage concepts and the first results, the future looks very promising. Together with our brand partners, we create places where people want to be, before, during and after their shopping experience.”
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