The retailer said its new 70 sq m location in the shopping center will serve as a “blueprint” for its stores going forward. The new store, which offers a flexible shop fit, houses the brand’s new spring summer collection and lifestyle ranges.
“We have created zoned areas in the store to allow the customer to shop for all occasions with strategic merchandising and 360 mannequin displays. This space is all about encouraging dwell time for the customer to give them the best in store experience”, says Amanda Argent, Retail Director at Baird Group.
“In addition, the store will showcase the new SS24 product ranges which includes our new lifestyle ranges including versatile pieces that seamlessly transition from work to weekend. From tailored blazers paired back with the workwear chino, to smart casual separates knits, t-shirts, polos, linen shirts, which takes the brand in an exciting new direction”, adds Argent.
This deal marks a milestone in Suit Direct’s expansion strategy as it looks to rollout up to 10 stores this year.
