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datasharing

credit: Coniq

Data Sharing = Data Caring?

In today’s digital age, with AI advancing at an unstoppable pace, consumers are becoming increasingly aware of both the incredible power and the significant risks of sharing their data with businesses. As a global leader in CRM and loyalty solutions, Ben Chesser has seen, firsthand, the profound impact data sharing can have – not only on businesses but on customers as well.

credit: MPC Properties

DIGITAL TRANSFORMATION IN RETAIL: HOW WILL TRADITIONAL STORES REMAIN RELEVANT?

Opportunities for mutual growth and improvement are made possible by data sharing with tenants at shopping centers or multi-retailer locations, states Uroš Blagojević, Property Management Director at MPC Properties. Retailers and their tenants can synchronize strategies and develop complementary offers by sharing insights, such as aggregate customer demographics, peak shopping times, and purchase trends.

credit: HyperIn

DATA SHARING – THE CURRENCY OF TRUST IN COMMERCIAL REAL ESTATE

Shopping centers have evolved beyond physical spaces into dynamic digital ecosystems where every interaction generates valuable insights. The challenge isn’t just collecting data—it’s about using it responsibly to drive tenant success, states Jean Carlos Delgado, the Brand and Marketing Director of HyperIn. In this guest article, he explains the benefits and conditions of data sharing on the B2B and B2C levels and why trust is most important in all aspects.

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Data exchange in the placemaking industry: Is data-sharing equal to data-caring?
The exchange of data puts the tenant-landlord relationship to the test. While the advantages of data sharing are obvious, tenants in particular find it difficult to share relevant data. The main reason for this is a lack of trust in how this data is used.
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