greenwashing

How to Avoid Accusations of Greenwashing While Effectively Marketing Your Green Efforts

March 30, 2022

Many retail real estate companies are currently hesitant to promote their sustainability efforts. The fear of being accused of greenwashing if the location or company is not 100% sustainable outweighs the potential upside of leasing to green-minded tenants. Yet, there is a clear and simple strategy when it comes to marketing one’s sustainability efforts without fearing to be accused of greenwashing.

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greenwashing

How to Avoid Accusations of Greenwashing While Effectively Marketing Your Green Efforts

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