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Fashion company Peek & Cloppenburg* Düsseldorf opened the Conscious Fashion Store at The Playce Berlin in 2023. With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. The company focuses on the corresponding design and direct exchange via panel discussions, workshops, or even on making the plants in the store particularly green. P&C’s Conscious Fashion Store exemplifies how even a large, international fashion chain can develop and integrate individual concepts that focus on experience. ACROSS spoke to Thimo Schwenzfeier, General Sales Manager of the Conscious Fashion Store at Peek & Cloppenburg Düsseldorf, about the idea.

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

In an era in which e-commerce has gained significant influence, brick-and-mortar retail faces various challenges. These challenges have created an opportunity to rethink and renew the conventional shopping experience. The Turkish retail world is one step ahead when it comes to experience-oriented retail. Turkish shopping centers and young brands, in particular, offer their customers products as well as experiences that go far beyond shopping. Many brands are bringing this philosophy to Europe as part of their expansion strategies.

ROSSMANN has long been known and loved by Swiss customers who previously had to travel to Germany to do their shopping. Despite initial plans to open its first store next year, the drugstore company secured the opening for already this year, with more to follow.

This fall, H&M Beauty opens its first ever Swedish flagship stores, offering customers an elevated and inspiring in-store experience with an upgraded and reimagined brand portfolio across all categories as well as in-store services.

Marks & Spencer is making preparations to launch a new format store in the shape of a standalone branch, offering a curated selection of its womenswear, menswear and beauty ranges.

US activewear Alo Yoga has opened a 1,000 sq m flagship store on London’s Regent Street. The new store marks the brand´s second store in the UK, following the opening of a smaller London shop on Kings Road last year.

Søstrene Grene is continuing its expansion in Germany with another branch opening in Augsburg on July 26. According to the company, more than 80 stores are to be in operation in Germany by the end of the month.