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outlet shopping

VIA Outlet locations at a glance (left), Otto Ambagtsheer, CEO of VIA Outlets (right) /// credit: VIA

The Journey of the Outlet Sector Has Just Begun

The outlet channel performs well – whatever the economic environment. Otto Ambagtsheer, CEO of VIA Outlets, is convinced that the industry’s success story will continue. Therefore, VIA Outlets will not only focus on organic growth, but on further acquisitions as well, keeping an eye on the development from the ground up. He is also convinced that omnichannel is the right way forward for the outlet industry in the long term.

Designer Outlet Algarve, new plaza in the center extension, opening 2025. /// credit: ROS Retail Outlet Shopping

ROS Retail Outlet Shopping Pursues Its Trading-Up Strategy And Expansion Plans

Supported by a strong performance across its 12 premium outlet destinations, ROS Retail Outlet Shopping is focused on upgrading its brand mix. The European operator, together with partners, is set to further grow its portfolio with center extensions in Designer Outlet Gdańsk, Designer Outlet Algarve, and Designer Outlet Croatia, and the new development Designer Outlet Kraków.

Sq m retail space per 1,000 inhabitants in Europe. /// credit: Regio Data Research GmbH

Factory Outlet Center: Completely Immune To Online Shopping

According to Regio Data’s most recent report, while brick-and-mortar retailing throughout Europe has been in decline for years, factory outlet centers are developing magnificently. In total, the sales area of the 180 outlet centers is already around 4.6 million sq m, compared with 3.3 million sq m a decade ago. This results in an increased rate of almost 40% – and another 18 projects are in the planning stage.

Credit: VIA Outlets

PAN-EUROPEAN VIA OUTLETS PORTFOLIO SETS NEW BENCHMARK ON INDUSTRY SUSTAINABILITY

VIA Outlets, the leading owner of premium fashion outlet shopping destinations throughout Europe, guided by its ´Beyond Sustainable’ four-pillar holistic approach, has published a summary of its 2021 results that set an international benchmark for sustainable construction, assessing, and promoting environmental efficiency in residential and commercial spaces.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special