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Susan Hagerty Bonsak, CEO of Placewise.

OUTLETS: A WIN-WIN FOR CONSUMERS AND RETAILERS

“In reading up for this commentary on outlet malls, I was surprised to learn that the concept has been around for a surprisingly long time, especially in the US”, states Susan Hagerty Bonsak, CEO of Placewise.

Mario Schwann, General Manager of Designer Outlet Parndorf /// credit: DANIEL BOINTNER

TOURISM AND SHOPPING BELONG TOGETHER!

After a record year in 2023, Designer Outlet Parndorf hopes to build on its 2019 figures in terms of international tourism this year. ACROSS spoke to Mario Schwann, General Manager of Designer Outlet Parndorf, about the return of international tourists, the potential of visitors from Southern Asia and Middle East, and the importance of cooperation, among other things.

Magdalena Chachulska is Asset Management Director at NEINVER Poland. /// Images: NEINVER

FACTORY: How To Remain The Market Leader In Poland

FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

credit: Ken Gunn Consulting

EUROPEAN OUTLET RANKING 2023/24: STRONG GROWTH THROUGH EMPOWERED ASSET MANAGEMENT

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

credit: HASLINGER RETAIL REAL ESTATE CONSULTING

GENERAL RULES DO NOT APPLY ANY LONGER TO THE RETAIL REAL ESTATE INDUSTRY

Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.

credit: MAGDUS

“OPTIMIZATION AND RENEWAL ARE THE KEY STRATEGIES FOR ALL OUTLET PLAYERS”

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

Designer Outlet Kraków forges ahead: open shell to be finished by March

The construction of Designer Outlet Kraków is at an advanced stage, with the building reaching the open shell phase. Located in Kraków’s city center at one of the most popular arteries in the city, Designer Outlet Kraków will benefit from a catchment area of almost 5 million inhabitants and a great tourism potential. The opening is planned for spring 2025.

Bicester Village (left), Ken Gunn (right) /// credit: Bicester Vilalge, Ken Gunn Consulting

The Importance of Retail Mix: Some Pointers from the Outlet Industry

Consumer criticism of shopping centers is nothing new, states Ken Gunn, Managing Director of Ken Gunn Consulting. As a retail business consultant, advising investors and asset managers, he has reported survey-based dissatisfaction with the proposition, branding, and management of shopping centers for 30 years.

Designer Outlet Sosnowiec. /// credit: ROS Retail Outlet Shopping

ROS Retail Outlet Shopping’s ‘Trading-up’ strategy gets the Polish market buzzing

Following a customer-centric approach, the ‘Trading-Up’ strategy carried out by ROS Retail Outlet Shopping across its entire portfolio has achieved full potential in 2023. In particular, the Polish centers managed by the operator have registered up to 20 new openings, occupying a total gross lettable area of 3,000 sq m. Expectations in the Polish market are also on the rise with the anticipated center extension of Designer Outlet Gdańsk, which is scheduled to open by the end of 2024.

Honfleur Normandy Outlet: Impressive Results in 2023

Honfleur Normandy Outlet welcomed 1.2 million visitors this year, generating a 4.9% growth in revenue. These results were driven by a successful shopping experience and the promise of discounted prices.

ACROSS Outlook 2024 (left), Otto Ambagtsheer (right) /// credit: ACROSS, VIA

OUTLOOK 2024: “Omnichannel Retail Is The Future”

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Viladecans The Style Outlets F&B Plaza. /// credit: NEINVER

NEINVER unveils new look for F&B Plaza at Viladecans The Style Outlets

NEINVER has put the finishing touches on the revamped F&B Plaza at Viladecans The Style Outlets, the only outlet center in the Barcelona Metropolitan Area. Aimed at rejuvenating the center’s main social and leisure zone, the refurbishment has resulted in enhanced terraced dining areas, seating and events spaces, contributing to a more all-round shopping experience.

We talk about guests; not about customers!

In its 25th anniversary year, the Designer Outlet Parndorf celebrates the most successful year in the location’s history. ACROSS spoke to Mario Schwann, General Manager Designer Outlet Parndorf, about the return of international visitors, why maximum service orientation almost like in a first class hotel is the be-all and end-all, and what trends and developments are taking place at the location.

credit: NEINVER

F&B IS AN ESSENTIAL PART OF THE OVERALL GUEST EXPERIENCE

Customers are seeking a better-quality and more varied offering, expecting to see both international and local options, argues Joan Rouras, Head of Leasing and Retail at NEINVER. For a long time, a neglected topic, F&B in outlets, is taking on a whole new role. NEINVER has taken many steps to offer its guests innovative F&B in addition to a high-quality retail offering.

credit: S. CHAMPEAUX / IMAGE&CO

MAPIC 2023 Award Winners: Honoring excellence, innovation and creativity in the retail real estate sector

This year’s MAPIC Awards honored winners across thirteen core categories, in addition to the People’s Choice categories and the winners of the MAPIC Academy—MAPIC’s inaugural start-up incubator sponsored by Nhood. The Awards reward exceptional retail brand performance and development, the latest cutting-edge solutions in sustainability and innovation, and the most recent real estate projects and redevelopments.

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