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physical stores

The General Store, an Australian consulting agency, presented the 50 coolest stores in the world at the World Retail Congress in Paris. According to the consulting agency, the so-called coolness factor is of great importance at the moment: in addition to design, service, and impressive experiences, creativity, cult status, and commercial viability were decisive factors in the evaluation.

In Pragma Consulting´s latest Pulse Global Survey, consumer behavior was again at the center of attention. This time, respondents were asked about their shopping habits, and reasons for shopping in a physical store. The results reveal that for customers – besides location and proximity – shopping experience continues to be the most important factor for visiting physical stores.