Advertisement

placemaking

PIER 14 stands for fashion, lifestyle and culinary delights on the Baltic coast. The concept store brand offers guests an experience that goes far beyond ordinary shopping and dining. Previously, their concept store in Zinnowitz was named Store of the Year in 2015 and 2018 (Fashion category) by the German Retail Association. Now, the brand has won its Store of the Year Award for the third time, awarding the “Strandterasse” (beach terrace) in Ahlbeck, Germany in the concept store category.

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

Hamburg is preparing for its new shopping highlight with the opening date of the Westfield Hamburg-Überseequartier on April 8 being just around the corner. In combination with a wide range of gastronomy, entertainment and cultural offerings, the official opening of the center will establish a new shopping and lifestyle destination that is unique in northern Germany and offers exceptional experiences for both the local community and all visitors.

Traversing the Jewish Town of Prague, and connecting Old Town Square with Čechův Bridge, shopping destination Pařížská Street is lined with stately townhouses whose façades combine historicist features with the decorative detail of Art Nouveau. The high street just recently welcomed five new luxury stores, and 2025 is expected to be a record year in this regard.

ECE Work & Live is developing a “Ruby” brand hotel in Copenhagen for the first time. This is also the Ruby Group’s first location in Denmark. The announcement follows the recent signing of a long-term lease agreement between ECE as project developer and Ruby Group as operator for the planned hotel building in the Frederiksberg district in the heart of Copenhagen.

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

“Westfield Hamburg-Überseequartier could emerge as a refreshing beacon of culinary innovation and diversity”, states Will Odwarka, F&B-expert, founder and CEO of Heartatwork Hospitality Consulting and member of the ACROSS Advisory Board. He takes a close look at the recently announced differentiation of the F&B offering at Hamburg’s new shopping destination. With this diverse concept he is positive that Hamburg will be able to show the power of food to cultivate community spirit.

This year’s EuroCIS focused on artificial intelligence, seamless check-out, and smart technologies. The presented solutions impressively showed how the retail industry will be positioned in the future. Generative AI enables more efficient processes, while automated checkout systems and digital shopping carts transform the shopping experience. Here, we present the most exciting approaches.

Kaufland’s success story is characterized by the balance between the advantages of standardization within a large group and regional integration. In an interview with ACROSS, Michael Hiese, Chief Real Estate Officer at Kaufland International, discusses the company’s growth strategy, his optimistic outlook, why location is more important than asset class, and what makes a Kaufland store truly distinctive.

Inflation, geopolitical crises, and a weakening economy have dominated the European markets for the past two years. While EU economic growth slightly increased in 2024, Germany, the largest economy, recorded a marginal decline. Despite persistent economic challenges, there are signs of cautious optimism: Slightly higher growth is expected in the EU in 2025, with strong momentum from the CEE and SEE regions, where countries such as Poland and Croatia are expected to achieve strong growth.

Owned and managed by VIA Outlets, Sevilla Fashion Outlet is not only an outstanding retail destination within Spain, but all over Europe. The remodelling of the outlet center that was finished at the end of 2023 has contributed to a large increase in visitor numbers and brand sales at the location, and continues to inspire the industry, as can be seen by its position as a finalist for ‘Best Refurbishment and Expansion Project’ at the 2024 MAPIC Awards.

With its history stretching back to the late 1800s, today, Rinascente has a collection of nine prestigious stores in Italy, occupying large historical buildings in the heart of the main cities. They are real references for the city and for an exclusive shopping experience. The brand’s store in Florence is a unique highlight among the nine stores, especially following its remodelling in recent years.

Westfield Shopping City Süd has a clear mission: The center, located on the border of the Austrian capital of Vienna, will continue to be transformed into a true destination that expands its expertise in terms of brands, gastronomy, and entertainment while striving for the highest sustainability goals. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, and his team have recently taken significant steps. At the same time, however, they still see potential for development, particularly in the area of service. In an interview with ACROSS, he explains how modern shopping center development can work successfully and why the most critical task will be to attract customers to centers in the first place.

Data exchange in the shopping center industry is still in its infancy, states David Blumenfeld, Co-founder of NextRivet. While the benefits of data sharing between landlords and tenants are obvious, retailers are not enthusiastic about giving their landlords more insight into their business. For efficient data sharing, an honest and good lease relationship is essential. In this interview, Blumenfeld explains why data sharing is so important, but it requires a change in collaboration. Landlords are in the driving seat when it comes to data sharing. They have to prove the value of the data before demanding anything in return. The value of data is always the driving force.

“First, ask why!” That is the most important piece of advice that Mark Bruce, Data & Insights Director at Kinexio — formerly Mallcomm — can give. As data begins to redefine the retail experience, a key question that we must ask ourselves is: “Why should we share data?”. To many the idea of sharing data is clouded with questions around how it will be used, and what the implications will be. However, as businesses shape and implement their data strategies, there is a real opportunity to use data for good, especially in the landlord-tenant relationship and in order to maximize ROI.

In today’s digital age, with AI advancing at an unstoppable pace, consumers are becoming increasingly aware of both the incredible power and the significant risks of sharing their data with businesses. As a global leader in CRM and loyalty solutions, Ben Chesser has seen, firsthand, the profound impact data sharing can have – not only on businesses but on customers as well.

In today’s fast-paced retail landscape, data is no longer just a luxury – it’s the foundation for staying competitive and future-ready. At ROS Retail Outlet Shopping, we understand that success isn’t just about collecting data; it’s about how we use that data to address challenges, boost performance, and spark growth.