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placemaking

credit: MEC, ACROSS

Retail PIN – The new think tank for the future of retail real estate

The challenges facing the retail real estate sector are more significant than ever. Future-oriented solutions for retail properties such as retail parks are urgently needed – this is precisely where the Retail PIN comes in. This newly founded think tank, an initiative of six leading companies in the retail real estate industry, pools strategic expertise and a shared vision: to actively and sustainably shape the future of retail locations.

BALFIN Group: “New markets need courageous people.”

The BALFIN Group has brought nothing less than the idea of shopping centers to Albania. The group is not only a developer and operator of assets but has also developed into one of the most influential retail and wholesale players in the Western Balkans. “It takes courage, trust, and patience to break new ground,” says Julian Mane, Vice President Retail of the BALFIN Group. “But whoever is among the first on a new market will also be the most successful.” In the extensive interview with ACROSS, Mane explains, among other things, how he convinces brands to enter the Albanian market, what they can expect there, and why retail parks will be the future concept for the country.

credit: Eurofund

LEISURE IS HOW YOU GET PEOPLE TO SHOPPING PLACES – FOOD IS HOW YOU GET THEM TO STAY

Ian Sandford, President of Eurofund Group, creates places that combine shopping, gastronomy, and leisure, ensuring that everyone finds a reason to go to a center every day. He coined the term “shopping resort” as a result. After numerous very successful projects, particularly with Puerto Venecia in Spain and Ubbo in Lisbon, he is now bringing his idea of a shopping resort to the Rhein-Ruhr Zentrum in Germany. In this interview, he explains what managers can learn from goldfish and why courage is more crucial than ever. He also shares his plans for the Rhein-Ruhr Zentrum and his other assets.

credit: Mall Development MENA Forum

Mall Development MENA Forum 2024: Pioneering the Future of Retail in the MENA Region

The MENA region’s retail landscape is undergoing a transformative phase, with the mall industry projected to grow from USD 808.51 billion in 2024 to USD 1,401.32 billion by 2032. Against this dynamic backdrop, the inaugural Mall Development MENA Forum 2024 is set to take place from November 11-12, at the Le Meridian Hotel Dubai. This landmark event will bring together industry leaders, stakeholders, and policymakers to explore the future of mall development in the region.

Shopping and healthcare facilities in one: SILLPARK is investing over EUR 30 million in modernizing the center, and in creating a service-oriented health center for the people of Innsbruck. /// credit: Thomas Steinlechner

SES To Invest Over 30 Million Euros In SILLPARK From 2025

SILLPARK, the largest inner-city shopping center in Innsbruck, Austria, in terms of area, and which attracts over 5 million visitors a year, is to remain fully operational while it undergoes modernization and is enhanced with a very special innovation: in a first for Austria’s shopping malls, a health park of more than 3,000 sq m in area is being built here.

credit: BALFIN Group

Publisher’s Recommendation: All (Western) Eyes on TEG and Albania

The Balkans remain largely overlooked in our industry, despite the region’s significant growth. I have always been keen on highlighting developments that go underappreciated but hold remarkable potential. The Tirana East Gate (TEG) in Albania is one such gem. Backed by the BALFIN GROUP, a highly successful and innovative developer, TEG is a standout that deserves attention for its promising role in shaping market trends in the region.

Left-to-right: Thomas Reichenauer, Managing Director at ROS Retail Outlet Shopping; Designer Outlet Algarve’s new plaza, center extension is opening in Summer 2025. /// credit: ROS Retail Outlet Shopping

ALL SIGNS POINT TO FURTHER GROWTH AT ROS RETAIL OUTLET SHOPPING

With the FREY Group as a new financially strong property partner providing robust support, ROS Retail Outlet Shopping is setting the stage for further growth and enhanced premium outlet shopping destinations across Europe. Major expansions at four centers and two new developments are set to be completed within two years.

Brendon O'Reilly, Managing Director of FASHION HOUSE Group (left), Outlet Centre Pallady in Bucharest, Romania (right). /// credit: FASHION HOUSE Group

WE STILL NEED MORE INVESTORS WHO UNDERSTAND OUR BUSINESS

Fashion House Group is the only outlet operator in Romania, and it benefits from a growing interest in international brands in Southeast Europe. In this interview with ACROSS, Brendon O’Reilly, Managing Director of Fashion House Group, explains how he wants to grow and expand with these brands.

Otto Ambagtsheer, Chief Executive Officer at VIA Outlets (left), Expansion of Landquart Fashion Outlet, Switzerland (right) /// credit: VIA Outlets

“OUR EXPANSION PROJECTS ARE KEY GROWTH ENABLERS.”

VIA Outlets is expanding at almost every one of its 11 premium fashion outlet locations across Europe, and strengthening the F&B offering is a priority, CEO Otto Ambagtsheer says. He’s confident that organic growth will continue to be the company’s mainstay, because there are very few acquisition opportunities on the market currently, but VIA Outlets will seize the chance to invest if the right M&A deal arises that fits with its business strategy. He added that expanding VIA Outlets’ omnichannel strategy is another key priority.

Palais Vest shopping center in Germany. /// credit: Marc Vollmannshauser, URW

Unibail-Rodamco-Wesfield: Palais Vest Celebrates Its 10th Anniversary With New And Expanded Partnerships

As part of the strategic positioning and ongoing evolution of Palais Vest, Unibail-Rodamco-Westfield (URW) has further differentiated and upgraded the already attractive tenant and brand mix in time for the center’s 10th anniversary. Palais Vest is thus positioning itself even more strongly as a shopping and convenience hub with a high local supply character in Recklinghausen’s city center in Germany. In line with the leasing strategy, various modules have been established and new key partnerships concluded or significantly expanded.

The pocket park aims to preserve the local ecosystem and enhance the area's role within it. /// credit: NEINVER

NEINVER UNVEILS POCKET PARK AT FACTORY POZNAŃ

FACTORY Poznań, managed by NEINVER, has officially opened a 2,000 sq m pocket park. This spectacular green space – complete with unique architectural elements – was designed and constructed in collaboration with landscape architects and biodiversity experts, part of the LIFE Archiclima project, a program funded by the European Union and the Polish National Fund for Environmental Protection and Water Management.

Antoine Frey, CEO of FREY (left), Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping (right). /// credit: FREY, ROS

“WITHIN THE NEXT TEN YEARS, WE WANT TO BUILD TOGETHER ONE OF THE BEST EUROPEAN COMPANIES DEVELOPING, OWNING, AND MANAGING OUTLETS”

This summer, ROS Retail Outlet Shopping joined the French FREY Group to grow together in the outlet sector. In this interview, Antoine Frey, CEO of FREY, and Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping, explain which values and visions both companies have in common, what plans they are pursuing, especially with their first project in Malmö, and why they feel particularly comfortable in the outlet and outdoor shopping sector in the long term.

Global Retail Attractiveness Index: New high in European retail markets

GRAI 3/2024 is driven by greater consumer confidence. The index compiled by Union Investment and GfK sees increased signs of recovery in eight European countries. The most significant increases are visible in Sweden and the Czech Republic, while overseas regions are stabilizing at a weak level.

Eduardo Ceballos is Asset Management Director at NEINVER. /// credit: NEINVER

NEINVER: 3 ANNIVERSARIES EQUALS 3 INDIVIDUAL SUCCESS STORIES

NEINVER is celebrating three anniversaries this year: 25 years of Getafe The Style Outlet in Spain and 20 years of Castel Guelfo and Vicolungo in Italy. All these centers are success stories. Their developments show that every center is individual and, when managed well, will develop its own success story. Nevertheless, Eduardo Ceballos, Asset Management Director at NEINVER, explains some common trends that every center should follow.

Mario Schwann is General Manager of Designer Outlet Parndorf. /// credit: McArthur Glen Designer Outlet Parndorf, Daniel Bointer

FROM BRAND DIVERSITY TO TOURISM MAGNET: DESIGNER OUTLET PARNDORF FOCUSES ON INNOVATION

As an innovative outlet format, Designer Outlet Parndorf is more than just a place to shop – it has become a place where shopping, catering, and tourism come together remarkably. How does an outlet stay relevant, attractive, and growing over the years? Designer Outlet Parndorf uses several key strategies to create a coherent overall picture.

Justyna Bartosz is the Head of Leasing at NEPI Rockcastle. /// credit: NEPI Rockcastle

“CREATING PLACES WHERE PEOPLE ENJOY MEMORABLE MOMENTS TOGETHER – THAT IS THE UNDERLYING PRINCIPLE FOR ALL CHANGE AND INNOVATION.”

NEPI Rockcastle’s strong net operating income (NOI) growth of 13.5% in the first half of 2024 allowed the company to raise its forecast for full-year distributable earnings per share. Justyna Bartosz, the Group’s Head of Leasing, explains what makes the CEE’s retail and consumer world tick and why it is that NEPI Rockcastle and its tenants can’t pay enough attention to the buzzwords: experience, community building, and authenticity.

Bernd Albl is Managing Director Digital Solutions at umdasch The Store Makers. /// credit: umdasch

SUCCESS AT THE POINT OF SALE: MORE THAN JUST NUMBERS

Imagine walking into a store that plays your favorite music, makes personalized product recommendations based on your needs and desires, and even lets you try on products. Welcome to a new shopping experience. Bernd Albl, Managing Director Digital Solutions at umdasch The Store Makers, explains what these new possibilities look like.

Sebastian Guth is the Managing Director of 21Media. /// credit: 21Media

MARKETING CAN REDEFINE THE ROLE OF SHOPPING CENTERS IN A CHANGING RETAIL LANDSCAPE

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.

credit: Rioja Estate/McArthurGlen/Hammerson

EUROPE HAS BECOME SATURATED, SO WHERE NEXT FOR OUTLETS?

In recent years, Europe has seen a proliferation of designer outlet malls, catering to savvy shoppers seeking luxury brands at discounted prices. However, the market in Europe is now showing signs of saturation, prompting developers and investors to look beyond traditional borders for new opportunities, says Giles Membrey, Managing Director, Rioja Estates. This shift is driven by various factors, including market maturity, consumer saturation, and the quest for untapped potential in emerging regions.

credit: Ken Gunn

European Outlet Review

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
Go to Special