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ACROSS

placemaking

Industry leaders at the ACROSS Retail Talk. Clockwise, from top left: Reinhard Winiwarter (ACROSS), Thomas Reichenauer (ROS Retail Outlet Shopping / FREY Group), Cristina Santos (Sonae Sierra), Marek Noetzel (NEPI Rockcastle), Klaus Striebich (RaRE Advise) and Avi Alkaş (Alkaş & HAN Spaces)

Placemaking in 2026: The New Value

The final ACROSS Retail Talk of 2025 indicates that retail enters 2026 with sharper priorities and clearer opportunities. How resilience, recalibration, and disciplined investment are setting the tone for the year ahead.

From left to right: Mag. Christoph Andexlinger (SES CEO and EUROPARK Managing Director), Mag. Marcus Wild (SPAR Real Estate Director), Mag. Manuel Mayer (EUROPARK Center-Manager) with the Visual of the development /// Credit: Evatrifft

EUROPARK Salzburg begins Expansion ahead of 30th Anniversary

A major expansion is underway at EUROPARK Salzburg, Austria’s leading shopping destination. Construction preparations began in October on the site currently occupied by the parking area between EUROPARK and the SPAR headquarters in Taxham. The new extension will be built above the existing underground garage, with structural work scheduled to start in January 2026 – all without any disruption to ongoing operations at the center.

Left: Facade of Westfield SCS | Right: Portrait of Zsolt Juhasz /// Credit: Dragan Dok/SCS

Shopping, Playing, Enjoying: How SCS has positioned itself as one of Austria’s most modern Leisure & Retail Destination

Westfield Shopping City Süd (SCS) demonstrates what the future of shopping centers looks like: Top international brands, nationwide store premieres, and an expanded premium segment meet a new entertainment area featuring bowling lanes, escape rooms, karaoke, and arcade games. A culinary offering ranging from iconic US burgers to French bakery artistry and Thai brunch creations is added to the mix. The result: a destination that no longer only attracts people for shopping, but brings together visitors of all generations more often, for longer, and in more diverse ways – setting new benchmarks for footfall.

Alexander Otto wins award at MAPIC 2025 /// Credit: ECE

ECE CEO Alexander Otto receives Lifetime Award at MAPIC 2025

A special honor for Alexander Otto, CEO of the ECE Group: at this year’s MAPIC trade fair, Otto received the MAPIC Lifetime Award as a “Pioneer of Places” in recognition of his exceptional achievements and outstanding contribution to shaping and advancing the shopping center industry over the past three decades.

Westfield London /// Credit: Richard Hanson

Westfield London and Westfield Hamburg-Überseequartier win awards at MAPIC 2025

Unibail-Rodamco-Westfield (URW) has been awarded two times at MAPIC 2025, Europe’s most prestigious retail real estate show, held each year in Cannes, France. Westfield Hamburg-Überseequartier won Best Urban Regeneration Project and Westfield London was named the Most Influential Retail Property Project of the past 30 years.

Credit: MEC

Retail PIN: How Retail Real Estate creates Impact Today

Retail PIN, the German-based think tank for retail real estate, has published its new position paper, which explores how retail properties can generate impact today: economically, socially, and environmentally. The paper provides insights on management, leasing models, operations, and legal frameworks, offering a holistic perspective on the evolving retail property landscape.

Credit: © Westfield Donau Zentrum

50 Years of Westfield Donau Zentrum in Vienna: A Milestone Shaping the Future of Urban Retail

Vienna’s Westfield Donau Zentrum is celebrating its 50th anniversary under the motto “50 Years of Future – Shaping the Shopping Experience of Tomorrow.” Austria’s largest shopping and leisure destination is not only looking back at five decades of transformation but also forward, with a clear focus on innovation, sustainability, and urban quality of life.

Credit /// Left: ambas; Right: Union Investment

M&A, EXPANSION, AND RESILIENCE: THE FORCES SHAPING EUROPE’S SHOPPING DESTINATIONS

In the retail real estate sector, bold moves are reshaping the European landscape. Recent landmark transactions, including FREY/ROS, Sonae Sierra, and Unibail-Rodamco-Westfield, signal the start of a new investment cycle. At the same time, several companies are embarking on remarkable expansion journeys, positioning themselves for long-term growth. In this interview, Steffen Hofmann, Managing Partner at ambas, explains why now is the right moment to “think big”, what drives corporate M&A strategies in retail, and how these shifts are redefining market opportunities across Europe.

CC REAL’S GASTRONOMY STRATEGY: “HANDS-ON MANAGEMENT INSTEAD OF STANDARD SOLUTIONS”

Gastronomy is no longer just a side element, but a key factor for the attractiveness and dwell time of shopping centers. At CC Real, F&B, therefore, has a permanent place in the expansion and repositioning strategy. Why culinary diversity is a matter for top management, which trends they consistently embrace, and why courage, hands-on management, and individual concepts make the difference: Those are the topics discussed by Markus Brugger, Managing Director Asset Management, and Sorin Scurtu, Executive Director Leasing. Despite their enthusiasm for gastronomy, the managers have a clear message: Well-executed gastronomy is a differentiating factor, but not a universal remedy.

Credit: ROS

THE RISE OF THE VILLAGE-STYLE OUTLET

Designer outlet shopping is no longer considered a niche retail format. It has become a resilient growth story within the global retail real estate sector. Combining premium brands with guaranteed year-round value – outlets typically offer 30–70% savings on merchandise – drawing in shoppers who are increasingly value-conscious but still aspire to purchase luxury and lifestyle labels.