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placemaking

NEPI Rockcastle, Europe’s third-largest listed retail real estate company and the biggest owner and operator of shopping centers across CEE markets by value, is to invest around 600 million Euro in its development and asset refurbishment pipeline to meet strong demand from retailers aiming to tap into the region’s increasingly affluent consumer base.

“The outlet sector has demonstrated it has its eye firmly on the ball, as well as the capacity to anticipate, be agile, flexible and ready to meet whatever changes come next,” states Daniel Losantos, CEO of NEINVER, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“The fundamental change awaiting the Placemaking Industry is a shift towards exceptional agility and adaptability, driven by AI and ML,” states Markus Porvari, President and CEO at HyperIn, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

Honfleur Normandy Outlet welcomed 1.2 million visitors this year, generating a 4.9% growth in revenue. These results were driven by a successful shopping experience and the promise of discounted prices.

“Opportunities will come if we develop strategies to change the rhythm of our assets, from a ‘shopping rhythm’ to a ‘community rhythm’,” states Ibrahim Ibrahim, Managing Director of Portland Design, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

In a world dominated by online shopping, the role of brick-and-mortar retailers is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.

It is time to reveal the secret of success in retail real estate, or rather to remind those who may have forgotten it, says Klaus Striebich, Managing Director of RaRE Advise and Head of the ACROSS Advisory Board. As in many other areas, we sometimes lose the right focus or simply have a different perspective as we become more and more specialized or individualized in our daily work. Let’s hit the reset button!

Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

Online retail continues to change the shopping landscape, and people have adapted their leisure behavior as a result of the pandemic. Consequently, the role of shopping centers needs to be rethought. Shopping centers are no longer straightforward “shopping machines”, but must prove themselves as sustainable and versatile community centers, argues HBB.

“Placemaking does not have to be a complex configuration of multiple uses, but one that is seen as being in harmony with the people it wants to serve,” states Chris Igwe, Global Retail Expert, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

“Investors are increasingly following high-quality, sustainable, and innovative assets that can provide unique and modern customer experiences,” states Christine Hager, Director of Property Management for Sonae Sierra in Germany, in the latest “Industry Outlook 2024”.

“Consistent (growth) performance is returning, but mainly for businesses and entities that truly stayed focused on relentlessly adapting and readapting,” states Henrik Madsen, Chief Executive & Transformation Officer at HMJ International Services Ltd., and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

In an age where businesses and consumers get bombarded with digital communications, relevant information must get to people at the right time. Any mall business that sends generic messages to its tenants or shoppers will quickly lose their interest. Digital platforms are fundamental to improving the performance of shopping malls and their tenants.

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.