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placemaking

E-Commerce does not run over shopping centers because they offer much more than a shared space where people purchase different products. To enhance the appeal of traditional shopping mall experiences, especially to Gen Z customers, enriching these “add-ons” is crucial. A new generation and metaverse-based loyalty programs can be a big part of this. Ahmet Usta, ELYT.net Co-Founder, explains what Metaverse business cases make sense for the placemaking industry.

An analysis by RegioData of major European cities in terms of shopping center density yields significantly different results than the evaluations at the country level. While the highest density levels are achieved in the Scandinavian countries, the capitals in Eastern and Southeastern Europe (CEE/SEE) are ahead in the evaluation by city.

A metaverse use case in practice: Fiba Commercial Properties and Elyt.net introduced at İnegöl Shopping Mall, Turkey, a metaverse-based, new-generation loyalty program. The important learning: Consumers are ready. The interest in the program was unbelievably high. Visitors were happy to receive gifts and be part of an application that involved innovative technology like NFT.

The new beauty concept is being created on an area of around 300 sq m, among the brands launching are Huda Beauty, WISHFUL, KAYALI, Smashbox, Anastasia Beverly Hills, KVD, Origins and Emma S.

ECE Marketplaces expands its center management portfolio and takes over the management of two further shopping centers in the Turkish metropolis Istanbul: the “Palladium Atasehir” and the “V Metroway”. The local subsidiary ECE Türkiye will be responsible for the long-term management, leasing and concept planning for both centers.

Modern, smart, pleasant – with these words describes Atrium the re-opened shopping center in the heart of the Praga Południe district of Warsaw, which has been attracting the latest design concepts in retail. After the completion of the second stage of redevelopment Promenada can now expand its catchment area due to its convenient location and carefully curated retail and service offer.

A commercial district that combines several uses is being built in the middle of the German city of Bochum. HBB explains the challenges and restructuring of department stores, using this mixed-use development as an example.

The property expert WISAG Facility Service offers specialized solutions and service packages for different market sectors. This also applies to retail real estate. WISAG deals with all the fundamental questions of the retail sector, far beyond the company’s core business. Joaquin Jimenez Zabala, who is responsible for WISAG’s business activities in the retail real estate sector, explains this and more to us.

The new properties are located in Zambrów and Krakow. The investment total amounts to 16.4 million euros and the retail properties cover effective floor area of about 11,000 sq m.

“Retail has become an experiential interface, and the outlet proposition offers a key difference,” states Daniel Losantos. On the occasion of the ACROSS anniversary, the CEO of NEINVER took the opportunity to reflect on the last few years and to look ahead to the future, despite the uncertainty in which we find ourselves today.

“It is all about people and opportunities”, states Cristina Santos. The Managing Director of Property Management of Sonae Sierra talked to ACROSS founder Reinhard Winiwarter about the management contract for Prishtina Mall, the company’s principles in property management and the potential of new regions.