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credit: Avannah van der Niet for CEE CEE CREATIVE HIGHRES

HOW POTSDAMER PLATZ ATTRACTED GLOBAL BRANDS

The secret to a thriving retail destination lies in the art of curating a unique combination of retailers set against aesthetic backdrops with a blend of loyal customers, brands, and events that consistently attract new visitors. This is no easy feat in the competitive European market. However, The Playce at Potsdamer Platz, located in central Berlin, has emerged as a place of “firsts” for the city, Germany, and Europe.

Roger Goyk, Director of Retail Brookfield Properties (left), Jonathan Doughty, Special Project Manager at ECE (right). /// credit: Brookfield Properties, ECE

THE PLAYCE IN BERLIN: THERE WAS NO NEED FOR “JUST ANOTHER” SHOPPING MALL

Like no other German shopping center, “The Playce” at Potsdamer Platz in Berlin is a shopping and cultural destination that focuses on food and beverage, leisure, and retail stores that are new to Berlin or unique in their concepts. One and a half years after its opening, The Playce is now 96 percent leased. ACROSS discusses why now is the best time to be part of the project with Roger Goyk, Director of Retail Brookfield Properties, and Jonathan Doughty, Special Project Manager at ECE.

Susan Hagerty Bonsak is CEO of Placewise. /// credit: Placewise

EXPERIENTIAL RETAIL: SHAPING THE FUTURE OF SHOPPING CENTERS

Shopping centers—including multi-use, regional, luxury centers, and outlet malls—should always be looking for ways to increase traffic and maintain loyalty among existing shoppers, as well as attract new visitors. This article by Placewise CEO Susan Hagerty Bonsak delves into how experiential marketing can help centers evolve into vibrant community hubs. Let’s explore a hypothetical event, Sensory Spring Fest, which uses experiential marketing to create engaging activities, drive sales, and build strong community ties.

credit: BBE Retail Consultancy, WOW Concept

CUSTOMER HAPPINESS NEEDS TO BE REFLECTED IN TURNOVER FIGURES

True retail experience represents a major opportunity to inspire and retain customers when they visit a store – perhaps the only opportunity, says Dr. Johannes Berentzen, Managing Director of retail consultancy BBE. Yet, how can experience and, by extension, success be measured? In an interview with ACROSS, the strategy consultant talks, among other things, about how and why we need to rethink space in brick-and-mortar retail, which key figures we should question, and what role technology plays in the process. The underlying challenge: The successful implementation of good ideas requires creativity, entrepreneurial courage, and the necessary funds.

RETHINKING BRICK-AND MORTAR RETAIL IN ORDER TO REDEFINE SUCCESS IN RETAIL

In an era in which e-commerce has gained significant influence, brick-and-mortar retail faces various challenges. These challenges have created an opportunity to rethink and renew the conventional shopping experience. The Turkish retail world is one step ahead when it comes to experience-oriented retail. Turkish shopping centers and young brands, in particular, offer their customers products as well as experiences that go far beyond shopping. Many brands are bringing this philosophy to Europe as part of their expansion strategies.

credit: Mallcomm

WHY COMMUNITY IS THE BIGGEST THING WE’RE NOT TALKING ABOUT

Hardly any other word has characterized the real estate industry lately as much as transformation. It describes many different aspects and involves all stakeholders. However, one area that is often neglected is community building. We are ignoring the most critical group: the users and consumers. David Fuller-Watts, CEO of Mallcomm, explains in this interview what community building should stand for today and what the real estate industry, including proptech, needs to do to serve their communities’ changing needs.

Galeria Kaskada Sczeczin, one of the centers in the EPIG fund portfolio /// credits: ECE

ECE Real Estate Partners raises further capital for its EPIG shopping centre fund

ECE Real Estate Partners is expanding its investment activities and has raised further circa 100 million Euro of capital for its ECE Progressive Income Growth Fund (the “EPIG Fund”) that invests in high quality shopping centres in Europe and holds a portfolio of seven centres with a total market value of more than 2.2 billion Euro.

credit: Stratosferica

Utopian Hours Festival Turin: Taking an international look at cities and rethink them.

Utopian Hours, taking place 18-20 October in Turin, Italy, is a three-day international event organized by urban knowledge agency Stratosferica, showcasing and discussing new concepts and inviting guests and audiences to suggest a new way of conceiving human evolution. Starting from the first edition in 2017, the festival aims to give for the eighth time a voice to the people behind these changes: City makers, activists, architects, and innovators share their experiences and stimulate new visions for the future and concepts of cities. ACROSS spoke to Daniele Vaccai, Project Developer at Stratosferica, about the festival, its program, and speakers.

New tenants and a new interior and exterior design further optimize the Dreieich Nordpark offering. Credit: MEC

MEC makes Dreieich Nordpark fit for the future with tailor-made refurbishment

Evolutionary development to secure the location: Dreieich Nordpark, located around ten kilometers south of Frankfurt am Main and a central supply location for the residents of Dreieich and the Offenbach district, has been extensively modernized – and a number of new tenants have also been added to the location’s offering.

Lane 7, The Playce, Potsdamer Platz, Berlin. /// credit: Lane 7

LANE7 GROUP STRIKING OUT ACROSS EUROPEAN LEISURE MARKET

As part of its ambitious strategy to grow the number of sites it operates, entertainment and leisure operator, the Lane7 Group, has announced the opening of its first venue in continental Europe at The Playce, Potsdamer Platz in Berlin in September, as well as two venues opening in Dublin in the coming months. While continuing the pace of its UK expansion – with a second London venue, in Camden, opening in October – Lane7 now seeks to grow its European portfolio by some 10 venues over the next 2 years.

Food court design at CCA. /// credit: umdasch The Store Makers

umdasch To Design New Food Court At City Center Amstetten

The City Center Amstetten shopping center is planning a new food court area that will offer even greater culinary variety. umdasch The Store Makers, the Amstetten-based shopfitting and design expert, is responsible for the concept of the new food court.

credit: ACROSS, BBE, umdasch, Lane 7

„Entertainment, Shopping, F&B — Rethinking Brick-and-Mortar Retail by increasing the Shop Floor Experience“ /// ACROSS RETAIL TALK: Sept. 25th, 2024, 4pm (CET), Online/Zoom

The next ACROSS Retail Talk “Rethinking Brick-and-Mortar Retail by increasing the Shop Floor Experience” will discuss how retailers and shopping center managements can inspire and retain customers by offering true retail experiences. Join us to learn about expert insights from top professionals in the industry.

İnegöl AVM shopping center, Türkiye. /// credit: Fiba CP

Fiba CP Continues To Collect International Awards For Outstanding Projects

Fiba Commercial Properties, a leading investor in commercial real estate in Turkey, Europe, and the Far East, continues to distinguish itself with remarkable achievements. Notably, its İnegöl AVM and Downtown Bursa Life and Entertainment projects have made a significant impact, earning spots as finalists in the prestigious Global RLI Awards 2024—one of the highest honors in the retail and entertainment sector.

credit: GfK

GfK study: European retail in 2023 and 2024

Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple global crises and the loss of purchasing power caused uncertainty, which led to concerns and a change in consumer behavior.

credit: NEPI Rockcastle

NEPI ROCKCASTLE RAISES GUIDANCE FOR FULL YEAR EARNINGS GROWTH

NEPI Rockcastle achieved a 13.5% increase in net operating income (‘NOI’) in the first half of 2024 compared to 274 million Euro compared to 241 million Euro in H1 2023. On a like-for-like basis, NOI was 10% higher in H1 2024 compared to H1 2023, excluding the impact of developments completed after 30 June 2023 and industrial property sold in January 2024.

credit: moka-studio+URW

Überseequartier confronted with a new water damage but opening date remains

The Westfield Hamburg-Überseequartier shopping center is once again struggling with water damage. According to the fashion news portal FashionUnited, a few weeks ago there was an “isolated technical problem” in a “small section of the construction site”, causing rainwater to penetrate into “a few rental spaces”.

credit: Lugner City

Austrian shopping center icon Richard Lugner is dead

The Austrian building contractor and shopping center operator Richard Lugner, who became famous for his appearances alongside Hollywood stars at the Vienna Opera Ball, has died according to media reports. Austrian media reported that the 91-year-old died in his villa on the outskirts of Vienna.

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