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placemaking

As an international F&B consultant, I am constantly confronted with statements like, “It’s not rocket science; how difficult can it be, or everyone can run a restaurant?” So I will use this column edition to embark on a little journey with you. We have already established that hospitality experiences are more important than ever. When I started in this industry, we thought 6% F&B was a good rate; now, we are running developments at 20%.

Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG and member of the ACROSS Advisory Board, will leave the international foot retailer Kaufland end of July. He worked with Kaufland seven years. After a short break, he will be taking on a new position in the German real estate business.

ROS Retail Outlet Shopping, the 4th largest European operator with 12 managed outlet shopping destinations in 7 countries, has been acquired by the French FREY Group, a developer, investor and manager, and a real estate company listed on the Paris stock exchange, specialising in the development and operation of open-air shopping centers in Europe.

The most difficult times are behind us and retail has proven to be resilient, states MAPIC Director Francesco Pupillo. As such, this year’s MAPIC will once again be clearly focused on matchmaking and brands – especially dynamic brands that are part of experiential retail.

To be “the coolest place in town” as a shopping center, one needs more than just trendy stores: When outside temperatures are high, shopping centers are particularly popular because of their pleasant air conditioning. Sophisticated building technology is used to save energy. SES’s motto is to air-condition carefully and make use of existing resources. The air conditioning in SES centers is 100 percent powered by green electricity from renewable energy sources and, depending on the location, also uses well cooling and groundwater pumps.

Following the recent addition of 12 new tenants that will further differentiate the retail and lifestyle destination’s offering, the letting of office space at Westfield Hamburg-Überseequartier also continues to progress successfully. The Hamburg-based management consultancy WAYES, which focuses on restructuring, litigation, transactions, planning, interim management and tax consultancy, and Unibail-Rodamco-Westfield (URW) have signed a long-term office lease agreement.

City Outlet Geislingen with over 40 home, fashion & lifestyle brands in 25 stores is being expanded to include four new stores. Construction work will begin in July 2024 and the opening is planned for late summer 2025.

The ultimate goal is for travelers to be able to spend their stay as pleasantly and individually as possible. As a result of this prioritization, airports are increasingly becoming destinations themselves, says Michael Ripfl. Ripfl has been working for umdasch The Store Makers in the field of travel retail, for three decades and has recently developed concepts for some of the largest and most innovative airports in the Middle East. In an interview with ACROSS, he elaborates on the lessons learned from the pandemic, current trends, why retail is shaping the design of modern airports, and what the shopping industry can learn from travel retail.

Parndorf is a great example of how tourism is increasingly linked to shopping. This summer, Designer Outlet Parndorf will again come up with special campaigns and attractions to create a special summer vacation feeling for the whole family. Mario Schwann, General Manager of Designer Outlet Parndorf, expects the record year 2023 to be outperformed again, with strong tourism figures from Austria, cross borders and the EU contributing to this – Non-EU-tourism performance is also showing a positive trend.

Kaufland is continuing its expansion tour in Europe. Revitalizations are playing an increasingly central role in this. The integration of existing retail locations and modernization has recently increased compared to the construction of new buildings. Furthermore, the latest example in Sofia shows the role that the interaction between tourism and retail can play for a location. With the revitalization of the Central Market Hall in Sofia, Kaufland is not only reviving an architecturally unique location but also a tourist magnet.

Designer Outlet Algarve, the premium outlet village for the south of Portugal and Spain, kicks off construction for its center extension. By the summer of 2025, up to 25 new stores will open on an additional 4,000 sq m of gross lettable area, creating around 150 jobs.

In recent months, further brands have been brought on board that will further differentiate the retail and lifestyle destination’s offering. With the Grand Opening on October 17, the city of Hamburg will welcome a vibrant new destination in the heart of HafenCity – a place that dynamically combines retail, residential, office space and leisure attractions.