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ACROSS

Retail

Mario Schwann, General Manager Designer Outlet Parndorf / credit: CRM Medientrend Tanja Hofer

Designer Outlet Parndorf: The outlet giant in little Austria turns 25!

Twenty-five years of Designer Outlet Parndorf: It all started with a clear vision. Mario Schwann, General Manager McArthurGlen Designer Outlet Parndorf, talks in his extensive ACROSS interview about the development of the location, decisions about the brand mix, the development as a tourist location, and why the geographical location at the border triangle of Austria, Hungary, and Slovakia always pays off, especially in challenging times.

credit: NEINVER

Amsterdam The Style Outlets: Growing at pace and with style

Amsterdam The Style Outlet has made it clear that the experience element is a key component in its value proposition. Although shopping remains the primary attraction, creating a space where people can go to meet up and spend time together is a crucial part of the outlet’s growth strategy. Both the increasing number of visitors and rising sales figures at the centre show that its efforts to offer a go-to destination that brings people together and provides a unique shopping experience are proving very popular – the figures speak for themselves.

credit:Phase Eight

Phase Eight opens first store in Germany

The British women’s fashion brand Phase Eight will open its first store in Germany on June 30, 2023 at Westfield Centro Oberhausen on an area of around 151 sq m.

Unlocking the Power of Partnership: Wiacom and Placewise Transforming the Shopping Experience

In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers.

COMMUNITY SPACES ARE THE NEW ANCHORS

“The net to gross the proportion of tenanted space to the public realm is shifting,” states Ibrahim Ibrahim, Managing Director of Portland Design, in his discussion with Reinhard Winiwarter. Developers and asset owners of commercial spaces have no option but to rethink public spaces. But this changes everything and will require new skills to respond.

G3 shopping resort /// credit: ECE Group

ECE opens new sports world at G3 Shopping Resort Gerasdorf

With the opening of the new sports and outdoor experience world, ECE Marketplaces has successfully completed the comprehensive 12 million Euro project for the further development of the shopping center located at the gates of Vienna.

credit: Onygo

Onygo opens new store in Munich

The Onygo retail chain is expanding its store network with an opening in Munich. On June 30, the fashion and footwear retailer will open a new store in the Bavarian capital.

credit:lascana

LASCANA opens first fashion store in Cologne, Germany

In addition to lingerie and swimwear, the Hamburg-based fashion company LASCANA offers an extensive fashion range, shoes and accessories at this new location in Cologne and brings this product variety to life with its first fashion store.

Sello exterior /// credit: Placewise

Placewise Doubles Its Position In Finland

One of the biggest shopping centers in Finland, Sello, located in Espoo, Helsinki’s metropolitan area, has selected Placewise to provide its digital services.

credit:c&a

C&A opens new interactive store concept

In the future, the fashion retailer wants to incorporate the knowledge gained from customers and employees into the customer journey and address all senses.

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Retailtainment: How To Increase Experience Per Square Meter
Retailers who can always find answers to consumer needs will survive. We have dedicated this “Special” to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
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