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Retail

With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. /// credit: P&C* Düsseldorf

P&C DÜSSELDORF’S FIRST CONSCIOUS STORE: “NOT PERFECT, BUT BETTER EVERY DAY.”

Fashion company Peek & Cloppenburg* Düsseldorf opened the Conscious Fashion Store at The Playce Berlin in 2023. With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. The company focuses on the corresponding design and direct exchange via panel discussions, workshops, or even on making the plants in the store particularly green. P&C’s Conscious Fashion Store exemplifies how even a large, international fashion chain can develop and integrate individual concepts that focus on experience. ACROSS spoke to Thimo Schwenzfeier, General Sales Manager of the Conscious Fashion Store at Peek & Cloppenburg Düsseldorf, about the idea.

credit: Rioja Estate/McArthurGlen/Hammerson

EUROPE HAS BECOME SATURATED, SO WHERE NEXT FOR OUTLETS?

In recent years, Europe has seen a proliferation of designer outlet malls, catering to savvy shoppers seeking luxury brands at discounted prices. However, the market in Europe is now showing signs of saturation, prompting developers and investors to look beyond traditional borders for new opportunities, says Giles Membrey, Managing Director, Rioja Estates. This shift is driven by various factors, including market maturity, consumer saturation, and the quest for untapped potential in emerging regions.

credit: Ken Gunn

European Outlet Review

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

Indoor Skydiving at Rhein-Neckar Zentrum in Viernheim, Germany. /// credit: ECE

PERFECT MATCH: SHOPPING AND ENTERTAINMENT

Thanks to their diverse mix of tenants and sectors, today’s shopping centers are more than just places to go shopping: They’re experience destinations and community hubs that enjoy a great deal of popularity – as illustrated by ECE Marketplaces’ latest success figures. Entertainment concepts have increasingly become attractive complements to and additional drawing cards for the respective locations, as current ECE center portfolio examples show.

Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties. /// credit: FİBA CP

“YOU DON’T WANT TO RUIN YOUR FUTURE BY MAKING THE WRONG LEASING DECISIONS.”

“Commercial Real Estate is not a short-term project,” says Yurdaer Kahraman. The CEO and Board Member of Fiba Commercial Properties has dedicated his career to the retail real estate industry. He is familiar with the international and German markets and, through Fiba Commercial Properties, now operates some of the most innovative centers in Türkiye, Southeastern Europe, and the Far East. In the ACROSS interview, he critically examines the management of the European retail real estate industry and concludes that only quality will prevail. In today’s competitive environment, it is not a matter of being the largest in the number of assets and area. The winners are those who are fast, innovative, and sustainable.

Will Odwarka is the Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting. /// credit: Will Odwarka, ACROSS

Will’s F&B Insights: Opening A Restaurant In Western Europe – Are You Insane?

“It’s a fair question these days in lots of Western countries, Europe first and foremost. Running a restaurant in Europe requires a more nuanced approach than simply focusing on high revenue figures,” shares Will Odwarka, Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting in his latest “F&B Insights” column. “The notion that success is guaranteed by sheer volume is misleading, as the current challenges facing the industry demand a deeper understanding and strategic planning,” he explains. Opening a restaurant in Western Europe may seem daunting to some, but it is essential to address the underlying issues that have been exacerbated by the recent global pandemic.

Redevelopment: Elisen Palais in Hamburg, Germany (left), Chris Fleetwood, Deputy COO Real Estate at Redevco (right). /// credit: Redevco

TECHNICAL INNOVATION BY BRANDS AND CLOSE COLLABORATION WITH LANDLORDS WILL DETERMINE WINNERS AND LOSERS IN RETAIL’S “SECULAR SHIFT”

“We are all aware of the seismic changes in the retail landscape in recent years that have affected both owners and occupiers”, says Chris Fleetwood, Deputy COO Real Estate at Redevco. Therefore, a combination of macroeconomic events, higher-for-longer interest rates and inflation, increased consumer awareness of their own environmental footprints and values, and the emergence of transformative technologies have created an ever more competitive environment.

Promenada Novi Sad, Serbia. /// credit: BIG CEE

BIG CEE Acquires Promenada Shopping Mall In Serbia

The acquisition of the leading shopping mall in Novi Sad for 177 million euros by BIG CEE marked Serbia´s largest retail transaction ever. Promenada, one of the strongest malls in the country, features many international brands, a 100% occupancy rate, and more than 10 million visitors annually.

Expo Real 2024. /// credit: HyperIn

EMPOWERING COMMERCIAL REAL ESTATE WITH INNOVATION: INSIGHTS FROM EXPO REAL 2024 WITH HYPERIN

Expo Real, Europe’s largest property and investment trade fair, concluded with a strong focus on digital transformation in the real estate sector. Among the key exhibitors, HyperIn stood out for its contributions to discussions on the evolving landscape of commercial real estate technology. The event served as an important platform for HyperIn to showcase their all-in-one platform, engaging industry leaders and sharing insights on how technology is shaping the future of property management.

Disposal of shopping center Espai Gironès in Spain

Espai Gironès is sold! The retail specialist advisor ambas Real Estate GmbH successfully advised Commerz Real AG in the sales process. The shopping center is a popular shopping and lifestyle destination located in the greater Barcelona area in the Province of Girona in northern Spain. With a total lettable space of approximately 40,000 sq m of retail, leisure and gastronomy spaces, the center is attracting more than 6 million visitors per annum and displays a positive KPI evolution compared to pre-Covid periods.

credit: Simon Hoffmann

ANSON’S new anchor partner in the fashion segment of Westfield Hamburg-Überseequartier

Multi-brand menswear retailer ANSON’S is opening a new store covering around 2,600 square meters of rental area at Westfield Hamburg-Überseequartier in Hamburg’s HafenCity. A special highlight of the new ANSON’S store will be the highlight façade, which is over 100 meters long. The new anchor partner will further differentiate the brand and product mix and strengthen the fashion and lifestyle profile of the destination directly at river Elbe. The store is scheduled to open for the 2025 fall season.

credit: Avannah van der Niet for CEE CEE CREATIVE HIGHRES

HOW POTSDAMER PLATZ ATTRACTED GLOBAL BRANDS

The secret to a thriving retail destination lies in the art of curating a unique combination of retailers set against aesthetic backdrops with a blend of loyal customers, brands, and events that consistently attract new visitors. This is no easy feat in the competitive European market. However, The Playce at Potsdamer Platz, located in central Berlin, has emerged as a place of “firsts” for the city, Germany, and Europe.

Roger Goyk, Director of Retail Brookfield Properties (left), Jonathan Doughty, Special Project Manager at ECE (right). /// credit: Brookfield Properties, ECE

THE PLAYCE IN BERLIN: THERE WAS NO NEED FOR “JUST ANOTHER” SHOPPING MALL

Like no other German shopping center, “The Playce” at Potsdamer Platz in Berlin is a shopping and cultural destination that focuses on food and beverage, leisure, and retail stores that are new to Berlin or unique in their concepts. One and a half years after its opening, The Playce is now 96 percent leased. ACROSS discusses why now is the best time to be part of the project with Roger Goyk, Director of Retail Brookfield Properties, and Jonathan Doughty, Special Project Manager at ECE.

credit: Ryan Dinham and Seven Dials Market

The Expansion Of Food Halls Across Europe: Venues To Hang Out, Eat Out Or Go Out-Out!

The food hall market in Europe has seen significant growth and transformation over recent years. In less than a decade, the number of European food halls has almost doubled, with the UK, France and Italy leading the pack. Despite a pandemic and cost of living crisis across the continent, landlords and operators are seeing the benefit of the flexible model for our ever-changing modern world. There’s even been some new openings since C&W released our ‘Food Halls of Europe’ report in July 2024, including Time Out Market in Barcelona and Mercato Metropolitano in Ilford, London.

credit: Richemont

Richemont Sells Its YNAP Online Fashion Business

After the collapse of a previous deal last year, the Swiss luxury goods group Richemont has found in Mytheresa a new buyer for its online fashion and accessories business Yoox-Net-a-Porter (YNAP).

Susan Hagerty Bonsak is CEO of Placewise. /// credit: Placewise

EXPERIENTIAL RETAIL: SHAPING THE FUTURE OF SHOPPING CENTERS

Shopping centers—including multi-use, regional, luxury centers, and outlet malls—should always be looking for ways to increase traffic and maintain loyalty among existing shoppers, as well as attract new visitors. This article by Placewise CEO Susan Hagerty Bonsak delves into how experiential marketing can help centers evolve into vibrant community hubs. Let’s explore a hypothetical event, Sensory Spring Fest, which uses experiential marketing to create engaging activities, drive sales, and build strong community ties.

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