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Retail

In order to become the “center of the community”, retail spaces have to offer public services that people want and need, as well as opportunities for people to come together and build community. That entails, among other things, rethinking the tenant mix to generate footfall as well as creating more events and activities that attract people.

The store is expected to open in 2023 and will be the first in Hamburg to feature the “New
Med” image. It represents another key partnership for the fashion and lifestyle segment of the future
flagship destination in Hamburg’s HafenCity.

Societies have changed, retail has changed, and so must architecture and the real estate industry. “Le 31” has become a model for Redevco’s vision on how to redefine retail and create a connected community of stores, partners, and visitors.

Unibail-Rodamco-Westfield (URW) Germany has brought JD Sports, one of the key partners in the sneaker, sports, and casual-wear segment, on board for the upcoming flagship destination in Hamburg’s HafenCity. In the mega-store, customers can expect a concept focused on young fashion, lifestyle, and multi-channel offers, on around 800 sq m.

In order to follow and fulfil customer needs, operators of shopping centers also have to support their tenants. Furthermore, integrating online with offline elements, through proptech partnerships, is the path to maintaining a leading position, according to NEPI.

Under the brand “Made by Society” Vagabond Studio opened its first location abroad in one of the largest shopping centers of London. The company is the first Romanian retailer who enters British market assisted by a real-estate consultant from Romania, following an investment of approximately 800,000 Euro.

Reify. is Sonae Sierra´s rebranding of its real estate expertise activity which reinforces its commitment to offering multidisciplinary services to investors and developers. ACROSS spoke with Jorge Morgadinho, Reify.’s Executive Director, about the first business year after the rebranding.

Multi Forum is a multi-tasking facility management application developed for Multi Corporation by the Dutch PropTech startup. Data from several Multi managed shopping centers across Europe has shown efficiency benefits. Multi Forum app. is now used in five of the six shopping centers managed by Multi in Poland.

The extent to which a retailer can satisfy the needs of its customers significantly depends on the technology it utilizes and masters. Consumers have become accustomed to the often highly individualized approach provided by e-commerce, and they expect the same in the brick-and-mortar environment. Technology stands ready to meet the challenge.