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Retail

Icon Outlet at The O2, London’s premium outlet shopping destination, developed by AEG and Crosstree Real Estate Partners, has announced the signing of luxury homeware brand Murmur, marking the brand’s first ever London outlet store.

Increase in Rental performance increased by almost 50 percent while former Real spaces successfully upgraded with new anchor tenants. The new Globus in the Bethanien Center in Neubrandenburg is a magnet for customers.

La Torre Outlet Zaragoza’s brand portfolio continues to grow with the recent openings of fashion brands Jack & Jones and Double Agent as well as perfumery Primor. The food court of La Torre Outlet Zaragoza grows with the arrival of Kentucky Fried Chicken and the reopening of the extended Sushidom restaurant.

As many as 15 new brands arrived on the Czech retail market in the first six months of this year. Compared with the first halves of the past few years, this is the highest number since 2018, when multiple newcomers were attracted as a result of an outlet centre opening near Prague’s airport.

Multi Germany GmbH, part of Multi Corporation, a leading pan-European integrated service platform for retail real estate assets in Europe, took over the management of six shopping center in Berlin, Bochum, Dorsten, Hagen und Potsdam as of July 13th, 2022.

The events of the last few years, increased transparency in general, and last but not least, technology and globalization have resulted in a new kind of customer. These new customers are both mature and competent. Retailers would do well to regard them as such.

In order to become the “center of the community”, retail spaces have to offer public services that people want and need, as well as opportunities for people to come together and build community. That entails, among other things, rethinking the tenant mix to generate footfall as well as creating more events and activities that attract people.