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Consumer behavior is changing: Price awareness meets experience, and higher quality is in demand. Between premium concepts that offer high levels of experience and the successful formats found in the discount sector, there is less and less room for what has long been known as the “mid-range segment”. ACROSS spoke to Lars Jähnichen, Managing Director of the IPH Gruppe, and Dr. Johannes Berentzen, Managing Director of BBE Handelsberatung, about the causes, effects, and opportunities associated with this development – with a focus on consumer behavior, space requirements, and the impact on locations and the real estate industry.

SES Spar European Shopping Centres is expanding its footprint with the acquisition of ARKADIA retail park in Domžale near Slovenia’s capital Ljubljana. The purchase agreement was signed on 11 June 2025 and is subject to approval by the competition authority. With 19 shops and strong anchor tenants, ARKADIA becomes SES’s sixth location in Slovenia, further reinforcing its international growth strategy. The seller is the Generali Adriatic Value Fund I, managed by Generali Investments Slovenia.

Scallier, a Poznan-based company operating in the commercial real estate sector in Poland and Romania, is expanding its management structures as part of its operations in the country. Since mid-April 2025, Rafał Langer has been leading the Property Management Department as Head of Property Management.

What will drive consumers in 2025? Why are the boundaries between discount and luxury blurring? How does a simple purchase become a meaningful experience? In this interview, consumer researcher Monika Koller from WU Vienna University of Economics and Business discusses emotional value dimensions, contradictory consumption patterns, and the challenge of creating genuine added value in a dynamic consumer landscape.

Rüdiger Dany, CEO of NEPI Rockcastle, the leading owner, operator and developer of shopping centers across Central and Eastern European markets and the third largest listed retail real estate company in Europe by value of assets, is leaving his position in March 2026.

SILLPARK in Innsbruck, Austria, is undergoing an extensive modernization and redesign process. Owner and operator SES Spar European Shopping Centers is investing more than 30 million euros in the major “SILLPARK 3.0” project, which, along with a comprehensive architectural upgrade, will focus on the construction of an innovative health park in cooperation with Vinzenz Gruppe Service.

In close collaboration with Westfield London, MK Illumination UK curated an immersive public art trail under MKxART’s debut project “HERE WE GLOW”, featuring two internationally acclaimed artists: Liz West (UK) and Angelo Bonello (Italy). By connecting Westfield with two of the most respected public art talents in Europe, MKxART helped to position the center as a cultural destination beyond retail.

“Das Gerber” in Stuttgart, Germany, stands for urban diversity, where retail, hotel, coworking, residential, doctors, daycare, leisure and gastronomy intertwine. The center’s transformation in the past years perfectly shows how strategic courage and partnership-based implementation can create an urban location with charisma.

In addition to its function as a supplier to the population, retail is increasingly taking on the role of entertainment. Concepts built around customer experience and gastronomy are now essential components of shopping centers, shows the latest shopping center report on Germany from the EHI Retail Institute.

NEPI Rockcastle is investing around 300 million euros in a 55,000 sq m GLA mixed-use (retail, offices, hotel) extension of the Promenada Mall in Bucharest and refurbishment of the existing shopping center. This represents by far the largest retail development currently underway across all Central and Eastern European markets and is on schedule to be completed by the end of 2026/early-2027.

With the book Modern Retail Management, Dr. Johannes B. Berentzen and Dr. Philipp Hoog present an outstanding collection that takes an in-depth look at the pressing issues of today’s – and tomorrow’s – retail landscape. Featuring 24 thought-provoking chapters by 36 leading experts, the book offers a rare blend of academic insight and practical guidance. From digital transformation and omnichannel strategy to sustainability and AI, this forward-looking volume equips readers with the tools and ideas needed to thrive in a rapidly evolving sector. Essential reading for anyone looking to shape the future of retail.