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Westfield Shopping City Süd has a clear mission: The center, located on the border of the Austrian capital of Vienna, will continue to be transformed into a true destination that expands its expertise in terms of brands, gastronomy, and entertainment while striving for the highest sustainability goals. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, and his team have recently taken significant steps. At the same time, however, they still see potential for development, particularly in the area of service. In an interview with ACROSS, he explains how modern shopping center development can work successfully and why the most critical task will be to attract customers to centers in the first place.

Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.

“We are a growth-minded company,” states Vasco Santos, Global Sales & Leasing Director at Ingka Centres. The Scandinavian-rooted, globally active company operates in Europe, China, the US, and is establishing its presence in India. Its main goal is to create meeting places that go beyond shopping and provide real, meaningful value to the community. Despite the company’s success, especially in China, Santos expresses its continuous commitment and appetite for the European market but also stresses that the local market can learn a lot from international examples.

Jurij Triller is the CEO of Smart Octopus Solutions. Together with a co-founder, he has developed a smart gift card solution that offers a closed loop to customers and partners, unlike comparable products. He talks to ACROSS about the advantages of being independent from a major player like Visa or Mastercard, what data insights he can ensure as a result, and why personalization and customization are key.

Ian Sandford, President of Eurofund Group, creates places that combine shopping, gastronomy, and leisure, ensuring that everyone finds a reason to go to a center every day. He coined the term “shopping resort” as a result. After numerous very successful projects, particularly with Puerto Venecia in Spain and Ubbo in Lisbon, he is now bringing his idea of a shopping resort to the Rhein-Ruhr Zentrum in Germany. In this interview, he explains what managers can learn from goldfish and why courage is more crucial than ever. He also shares his plans for the Rhein-Ruhr Zentrum and his other assets.

The Balkans remain largely overlooked in our industry, despite the region’s significant growth. I have always been keen on highlighting developments that go underappreciated but hold remarkable potential. The Tirana East Gate (TEG) in Albania is one such gem. Backed by the BALFIN GROUP, a highly successful and innovative developer, TEG is a standout that deserves attention for its promising role in shaping market trends in the region.

True retail experience represents a major opportunity to inspire and retain customers when they visit a store – perhaps the only opportunity, says Dr. Johannes Berentzen, Managing Director of retail consultancy BBE. Yet, how can experience and, by extension, success be measured? In an interview with ACROSS, the strategy consultant talks, among other things, about how and why we need to rethink space in brick-and-mortar retail, which key figures we should question, and what role technology plays in the process. The underlying challenge: The successful implementation of good ideas requires creativity, entrepreneurial courage, and the necessary funds.

In an era in which e-commerce has gained significant influence, brick-and-mortar retail faces various challenges. These challenges have created an opportunity to rethink and renew the conventional shopping experience. The Turkish retail world is one step ahead when it comes to experience-oriented retail. Turkish shopping centers and young brands, in particular, offer their customers products as well as experiences that go far beyond shopping. Many brands are bringing this philosophy to Europe as part of their expansion strategies.

As an urban developer, JTRE is uniquely positioned in Slovakia due to its specialization in constructing whole city districts. JTRE is significantly changing the city of Bratislava. Recently, the company developed Eurovea, one of Europe’s largest mixed-use projects. ACROSS spoke to Pavel Pelikan, Deputy Chairman of the Board and Executive Director, about JTRE’s plans, recent developments, and ways of doing business.

The revival of Swiss shopping centers – shopping centers that combine shopping convenience and experience offer the highest added value.

“The money is there but is selective” – There are and will always be investments in retail real estate. Investing in retail real estate is particularly attractive since the industry has come through the crisis faster than other asset classes. In the latest ACROSS Retail Talk, “Euphoria, a new dawn, or more of the same?” sheds light on the investor’s perspective for 2024, a high-caliber panel concluded: There are more opportunities than ever, not only in the CEE-market, but also in so called struggling markets like Germany and Spain.

Unibail-Rodamco-Westfield (URW) currently operates 21 assets in the German and Austrian region: 19 in Germany, eight of which are in the Group’s own portfolio, and two in Austria. Last year, a total of 714 rental contracts were closed for these 21 assets. The average vacancy rate for the core locations in the portfolio around Westfield Centro in Oberhausen, Ruhr Park in Bochum, as well as Westfield Shopping City Süd in Vösendorf in Greater Vienna and Westfield Donau Zentrum in Vienna, is less than two percent.

“Multi Germany feels small and agile, but it enjoys all the advantages of a large group,” says Jörg-Michael Zimmermann. In Zimmermann, Multi has hired a new Head of Germany who, as a result of his mix of experience can take a 360-degree view of retail real estate. His motto is: “There are neither good nor bad locations. Every asset has specific challenges for which individual solutions need to be found.”

Peel is celebrating a milestone year for Trafford Palazzo, the UK’s first next-generation experience centre. With nearly 5600 sq m of new deals secured in 2023, investment into TP Glow – Trafford Palazzo’s dedicated white box promotional space – and exciting developments adjacent to the centre, the destination has grown its footfall by 7% in the year.

The F&B sector has changed significantly in recent years, not only in terms of the size of the market, but also in the variety and quality of the offering. As rents continue to rise in Europe, space previously dominated by fashion retailers is now being occupied by trendy gastronomic restaurants. People have evolved from collecting “things” to collecting “experiences”, and shopping centers have adapted to this change by improving and expanding their gastronomic offerings. Food and beverage (F&B) will play an even more crucial role in the success of retail real estate.