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As an innovative outlet format, Designer Outlet Parndorf is more than just a place to shop – it has become a place where shopping, catering, and tourism come together remarkably. How does an outlet stay relevant, attractive, and growing over the years? Designer Outlet Parndorf uses several key strategies to create a coherent overall picture.

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.