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The 2025 travel season is picking up speed and the ALEXA at Berlin’s Alexanderplatz is already seeing a significant increase in international visitors. The shopping center, which is owned by Union Investment and managed by Sonae Sierra is benefiting greatly from the ongoing recovery in Berlin tourism after the pandemic. With targeted concepts for national and international guests, ALEXA is consolidating its position as a premium destination at Alexanderplatz.

As an innovative outlet format, Designer Outlet Parndorf is more than just a place to shop – it has become a place where shopping, catering, and tourism come together remarkably. How does an outlet stay relevant, attractive, and growing over the years? Designer Outlet Parndorf uses several key strategies to create a coherent overall picture.

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.