KARL LAGERFELD has unveiled its newly expanded store at Designer Outlet Warszawa, marking a significant step forward in its European outlet strategy. This is now the largest KARL LAGERFELD store in Poland and the second largest outlet store in Europe, offering an elevated shopping experience for customers and a strong boost to the brand’s retail performance.
Spanning 350 sq m, the revamped space features a bold design with sleek white and strong black elements that perfectly capture the brand’s signature style — chic, contemporary and effortlessly sophisticated. Stepping inside, customers are greeted by the instantly recognizable brand logo displayed prominently on the main wall, setting the tone for an unforgettable shopping journey.
The modern, minimalist design creates an ideal setting for showcasing the expanded product range, including men’s and women’s apparel, accessories and footwear. The store’s innovative layout enhances product visibility and optimizes customer flow, ensuring a seamless and enjoyable shopping experience. This transformation positions the store as a key destination for both new and returning shoppers, solidifying its place as a standout in the premium outlet category.
“This milestone reflects our ongoing commitment to excellence and growth. Having the largest KARL LAGERFELD store in Poland and the second largest outlet store in Europe is a proud achievement for us. It clearly signals our strategic vision and dedication to enhancing the shopping experience. We are thrilled to see brands flourishing in our center and driving sales. As their partner, we are committed to providing the ideal retail environment that supports their success and strengthens our shared goals of customer satisfaction and long-term growth,” says Katarzyna Cieminska, Center Manager at Designer Outlet Warszawa, managed by ROS Retail Outlet Shopping.
Located just 30 minutes from the heart of Warsaw, Designer Outlet Warszawa is Poland’s largest and one of its most successful premium outlet shopping destinations. The center features an impressive selection of over 130 designer, fashion and lifestyle brands like Armani, Boss, Coccinelle, Max Mara, Michael Kors, Polo Ralph Lauren, Tommy Hilfiger, Furla, Guess, as well as Adidas, Levi’s, Nike and many more.
