In the new online shop, customers can purchase clothing and shoes for women, men and children as well as products from the beauty and home sectors. They can either have these delivered to their home or as part of ‘Click&Collect’ to the respective store.
“With our omnichannel strategy, we offer our customers flexibility and an even wider selection of top brands at incredible prices,” said Alexandra Friedemeyer, Head of Marketing at TJX Germany.
In addition, TK Maxx also offers its clientele a loyalty programme that collects “keys” online and offline that can be redeemed for a selection of loyalty gifts, sweepstakes and “experiences”. Members also get earlier access to new products online.
The US retail group TJX Companies Inc. is active in Europe as TJX Europe and, in addition to TK Maxx, also operates the home furnishings shop Homesense. TK Maxx has been active in Great Britain and Ireland since 1994. In 2007, it expanded to Germany – where Maxx currently operates more than 160 stores.
