The pop-up store on the Champs-Élysées in Paris features life-size pink backdrops that allow customers to immerse themselves in the world of Barbie and Ken. Specially designed dressing rooms support this experience.
The collection includes clothing, accessories, pajamas, beauty products and home accessories such as mugs, candles, mirrors, key chains, notebooks and lunch boxes for women and men.
The pieces are already available in select stores, as well as in the online store. The pop-up stores will be open until July 30, 2023. Random Studio was responsible for the design of the temporary areas at the entrance to Barbie’s Dream House.
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