Gebr. Heinemann’s Main Shop Plaza has been expanded from 1,200 sq m to around 2,000 sq m, making it the largest travel retail experience in Austria. The newly acquired space creates room for particularly popular product categories such as sunglasses, leather goods, sneakers and exclusive niche fragrances. Regional products and typical Austrian specialities, which are very popular with travellers, can now be offered on an even larger scale.
“We are proud to be able to offer our customers an even wider and more exclusive range. The expansion is an important step to further improve the shopping experience at Vienna Airport,” says Juan Hildebrand, Head of Design Concept at Gebr. Heinemann and responsible for the shop design.
As an experienced shopfitting partner in the travel retail sector, umdasch was responsible for the entire project management, furniture production, delivery and installation. The design, created by Heinemann and implemented by umdasch, is inspired by the traditional market stalls on Vienna’s Naschmarkt, which, in the form of pavilions, bring the travel destination of Vienna to life. The LED-illuminated pavilions also divide the sales area into different zones, optimising the customer experience.
“We are very proud to have realised the largest duty free shop in Austria. It was an enormous challenge to convert this large area in just six months in several construction phases,” says Daniel Hundegger, Key Account Manager at umdasch The Store Makers.
