Hammerson has secured a Midlands debut for UNIQLO, the latest global brand to invest in Bullring, extending its presence outside of London. The signing underpins the continued flight to quality where leading occupiers want fewer but more productive and impactful stores in only the best locations.
The 1,850 sq m Bullring flagship store will span three floors across a trading space of 1,100 sq m, showcasing the brand’s full range of popular womens, mens, and kidswear, alongside its UNIQLO LifeWear collections.
UNIQLO’s signing for its first-ever Midlands store reinforces the need for leading occupiers to have a physical presence, in the right locations, to properly connect with their customers and provide a more dynamic and impactful retail experience. Birmingham is a key strategic signing for UNIQLO – aligned with its younger, affluent demographic – as the brand continues its regional expansion across the UK.
“Bullring continues to attract best-in-class global brands seeking a flagship presence in the region, reinforcing its position as the leading Midlands destination,” comments Paul O’Brien, Director of Leasing & Commercialisation at Hammerson. “UNIQLO is the latest brand to make a significant commitment to Bullring, reflecting the strength of our position, quality of the asset, and exceptional line-up of leading names in retail.”
“UNIQLO continues to invest in the UK retail landscape, growing our footprint and e-commerce across the nation,” adds Alessandro Dudech, COO of UNIQLO UK. “Bringing the brand to the Midlands for the first time is a key strategic step for us, and Bullring’s prominent position in the UK’s second city made for the ideal location.”
The signing follows ongoing investment in Bullring from international brands, including Zara’s new 4,700 sq m flagship, Sephora’s Midlands debut, and PURESEOUL’s second store outside London.
