The redevelopment process began in March and will be completed in several phases. It includes extensive renovation work, interior design upgrades, and the introduction of new tenants. Shopping centers around the world have evolved into lifestyle destinations, and UŠĆE is no exception. In an effort to embrace this trend, UŠĆE offers a comprehensive mix of fashion brands, high-quality dining experiences, and entertainment options that create an all-in-one urban retreat.
EXPANDED FASHION OFFERINGS: NEW BRANDS AND NEW CONCEPTS
UŠĆE welcomes a wide range of visitors, from style-conscious youngsters to families looking for a diverse offering that includes premium brands. This redevelopment will give the fashion sector at UŠĆE a significant overhaul and introduce new established brands to the Serbian market.
New shopping experiences await those who visit UŠĆE Shopping Center, where existing brands that are quite popular with consumers will be presented under new concepts and in expanded spaces. ZARA offers a wide range of collections that combine quality, unparalleled style, and affordable prices within the most modern space located in the heart of the capital city.
The new store incorporates the latest concept, a first in Belgrade, which features a clean, neutral interior that uses wooden accents and natural textiles, presenting the brand’s collection in a sleek and inviting space. It incorporates innovative technologies designed to transform the customer experience. For the first time in the region, customers will be able to enjoy a whole new dimension of shopping complete with self-service checkouts, which will also further align service with increasingly fast-paced lifestyles.
ZARA Home, Oysho, and Massimo Dutti unveiled their newly redesigned stores at UŠĆE, introducing fresh and innovative concepts that will reinforce UŠĆE’s reputation as a retail trendsetter.
In addition, the Fashion & Friends store will be significantly expanded, doubling in size to offer an even wider selection of international brands and exclusive collections. This expansion promises to offer more variety and fashion-forward choices to all UŠĆE visitors.
Moreover, UŠĆE will introduce new mono-brand stores and refreshed concepts for existing brands, solidifying its position as a preferred destination and an integral part of the city’s culture.
UŠĆE’S REFRESHED FOOD & BEVERAGE SCENE: WELCOME TO THE UNIQUE CULINARY JOURNEY
Imagine having a meal with the best view of Belgrade in sight – the confluence of two rivers and a beautiful fortress standing tall as one of the city’s most iconic historical and cultural landmarks. That opportunity will take the dining experience to the next level, which is what the UŠĆE redevelopment will achieve.
Understanding that dining is a crucial component of the modern shopping (center) experience, UŠĆE will further refresh its Food & Beverage scene, with the aim of combining vast culinary tastes and preferred dining offerings.
A BRAND-NEW SHOPPING EXPERIENCE IS COMING SOON
In addition to improving the mix of restaurants and retail brands, the renovation of UŠĆE Shopping Center will demonstrate a larger dedication to delivering a better overall shopping experience. The interior of the center will be updated with new lighting, a more open floor plan, and more green areas, all of which will contribute to a more welcoming ambiance. The center will be transformed into a mixeduse destination that features improved entertainment opportunities in addition to its varied shop and food and beverage offerings.
UŠĆE’s reconstruction represents a noteworthy turning point in the company’s history, guaranteeing its competitiveness in the quickly changing retail market and its status as a favorite among customers in Serbia and beyond.
Jovan Ćirić
Jovan Ćirić is the Leasing Director Retail at MPC Properties
