In addition to the homage to craftsmanship, the octagon plays a major role in different variations and colors: showcases, counters and wall elements were designed octagonal. The staircase connecting the two floors was also designed in the shape of an octagon. The upper floor features a lounge with refreshments and an area with the Created Diamonds.
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“From the grand pink staircase in the shape of an octagon, to the quilted velvets and silks in yellow, green and blue, all details give the feeling of being inside a luxurious jewelry box,’ describes Global Creative Director Giovanna Engelbert. ‘My idea for the store was to create the experience of entering a huge crystal – the world of SWAROVSKI – and to ignite the imagination from the moment you step inside.’
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“Swarovski on Fifth is a true milestone for Swarovski and a symbol of the evolution of our brand. This unique store will bring a new sparkle to Manhattan. People in New York will be able to experience all facets of our brand in a luxurious store that brings Swarovski’s creativity, craftsmanship, elegance and 128-year heritage to life,” adds Swarovski CEO Alexis Nasard.
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Credits all photos: Swarovski
The Austrian producer of high-quality cut crystal glass with global distribution was founded in 1895 by Daniel Swarovski and is based in Wattens, Tyrol.