The Red Bull World is a paradise not only for adrenaline junkies and all those who want to go to the limits: the newly opened store offers everything that makes the heart of the Red Bull – fans beat faster. Whether it’s cliff jumping, soccer, Formula 1 or a music festival, everything is prepared for the next adventure.
Alpha Tauris Mindset follows the philosophy of the founding company Red Bull: the urge to innovate and challenge the status quo. The collections are partly produced on demand and combine design with highest quality and innovative technologies.
