By combining their B2C and B2B offerings, Zalando and About You will be able to better serve the individual needs of customers and partners and cover a larger share of the European fashion and lifestyle e-commerce market. The two companies have signed a binding business combination agreement under which Zalando intends to launch a voluntary public tender offer for up to 100% of About You’s share capital.
The three founders and co-CEOs of About You, Sebastian Betz, Tarek Müller and Hannes Wiese, have bindingly agreed to accept the offer and will continue their work in their current roles.
“It has always been the drive of both our teams to redefine fashion and lifestyle shopping and create the best possible experience for partners and customers. I am very pleased that together we can now cover a larger share of the European online fashion and lifestyle market,” said Robert Gentz, Co-CEO and co-founder of Zalando.
About You’s business contributes to scale, brings complementary capabilities and fits seamlessly into Zalando’s ecosystem strategy presented in March 2024. The strategy aims to build the leading e-commerce ecosystem for the European fashion and lifestyle market along the two growth areas B2C and B2B and to deepen relationships with customers and partners. As both companies belong to the same industry, the merger offers considerable potential for value creation, including in the areas of B2B, logistics, payment processing and commercial collaboration.
